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 Eye Tracking
Our Eye Tracking service, powered by tobii, provides both qualitative and quantitative results that allow you to climb into the eyes and mind of a consumer to gain true insight into a product's design implications.
What is Eye Tracking?
 Eye Tracking is a combined software and hardware package designed to capture the conscious and unconscious eye gaze movement of a respondent. This technology has recently become available for the commercial market and delivers results that are impossible via traditional techniques.
 Why Use Eye Tracking?
- Captures all eye gaze movements instantly (showing what, when, for how long and in what order information is absorbed and processed by the respondent)
- Observe in real time or post-testing
- Avoid respondent bias
- Unobtrusive technology
- Pre-test designs to ensure they achieve the desired impact
- Understand user behavior and predict audience responses
- Maximize the impact of your marketing and design success
 Striking Visual Data for Presentation
- Show visualizations such as gaze plots and hot spots to effectively illustrate how individuals or groups of people look at your design and where to place valuable content
- Use statistics and graphs to identify and back up your conclusions about what people see and for how long
A Unique and Reliable Method for
Assessing Design Impact or Usability of:
- Advertisements
- Web Pages
- Brochure Design
- Logos Design
- Package Design
- Wall Display
- Retail Display
- Product design
To learn more about how Eye Tracking can dramatically increase the value of your market research or to book a lab, call Bob Granito at
Interactive Video Production. Tel. 732.970.9446 or email info@interactivevideo.com.
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